Did you hear about the PSAR Pitch Session today? For those that don’t know a “pitch session” is. It is when a group of agents get together trying to match their new listings with other agents active buyers, is there a match in the house? Audrey wanted us to attend, so I strolled my “12 days Starbucks latte FREE” body on over to the board. How in the world would I be able to keep BOTH eyes open?...but then again maybe a nap would do me good, no better place than a Board of Realtor’s Pitch Session. It wasn’t even 5 minutes before the first eye closed and the second one was soon to follow….then something happened. This meeting turned wonderful when an agent started to speak about his listing in Tecate. He has 500 acres for sale right on the Mexican border. It’s a foreclosure…seem the previous owner is on a little vacation, let’s say 3-5 years for having just a “basement” and no dwelling on this completely raw piece of land, get my drift?

Speaking of “drift” ..Want to hear the best part of this Pitch Session?…okay, I’ll tell you. The guest speaker/Realtor started to speak. Let me tell you, she is a sharp agent, true professional. She taught us a lot about our market conditions. The best part is when she did her own pitch for her buyer. She told us about her $175,000 FHA condo buyer she has been working with for 14 months and 32 failed offers. My first thought was “why would any buyer stay with an agent that has 32 strike outs?” It wasn’t from lack of knowledge or skill on her part, market conditions are rejecting FHA at this time, and we all know that! However, within minutes I understood why her buyer was so loyal. It was obvious via her passionate words and her determined actions that she truly cared about her clients. The key words here are “truly” and “action”. People aren’t stupid, they known when you are faking it. There she was still “pitching” her buyer’s needs. We all can cure the problem with our “drifting clients”. What to know how?.... See, a client would never use you in the first placed if they didn’t like you, period! So if a client is starting to “drift” away you can stop it. It’s simple, don’t just tell them you care, prove it! Actions really do speak louder than words any day of the week.